Brand Identity · Creative Direction · Web Design · Web Development
AEGLE is a Melbourne-based wellness practice bringing together naturopathy and massage therapy through a holistic approach to women's health. With a philosophy centred on uncovering the root cause of symptoms and supporting long-term wellbeing, the brand needed an identity that felt as considered and restorative as the experience itself.
LOCATION
MELBOURNE, AUSTRALIA
YEAR COMPLETED
2025
DESIGN PHILOSOPHY
RADIANCE IN HEALTH, INSIDE AND OUT.
Brand identity and digital experience for a contemporary wellness studio bringing clarity, credibility and warmth to natural healthcare.
Based in South Yarra, Aegle Wellness offers naturopathy and massage therapy through a considered, evidence-based approach. The brand needed to communicate professional expertise while retaining the calm, restorative feeling associated with holistic care.
A CONSIDERED APPROACH TO WELLNESS.
The identity balances clinical credibility with natural warmth. Refined typography, a restrained colour palette and thoughtfully curated imagery create an aesthetic that feels calm and elevated without relying on familiar wellness clichés.
TRANSLATING THE IDENTITY ONLINE.
The website extends the brand into a clear and intuitive digital experience. Generous space, editorial layouts and a considered content hierarchy allow Aegle’s services, philosophy and expertise to be communicated with ease—creating a platform that feels both informative and restorative.
Together, the identity and website position Aegle Wellness as a trusted, contemporary practice where evidence and intuition exist in balance.
BREAKDOWN
